Growth Marketing: Entrepreneur's Toolkit, Brand Psychology for Customer Acquisition, Marketing Secrets for Monetization & Upsell, Facebook & Google Ads Masterclass, Business Management & Strategy by Ferri Paolo

Author:Ferri, Paolo [Ferri, Paolo]
Language: eng
Format: epub, pdf
Published: 2020-10-13T16:00:00+00:00

CHAPTER 7: The Key for a Successful Website

Your website is your automated store.

Up until now we mainly talked about offline marketing.

Despite I have been in charge of managing millions on-line for large corporations, my main purpose is to show entrepreneurs and business owner how to improve their marketing to attract new clients.

As mentioned in the introduction: the future is digital, and it’s customer-centric. The online space is as competitive as any other space, especially if you don’t have a huge budget for testing.

You need to get ready to invest more money online, but you also need to take your marketing to the next level offline, to connect with your customers like never before.

Many online marketers trick you into thinking that everything is online and you need to create a ton of Facebook posts to reach your customers.

So, from their perspective, even if you haven’t sold anything in months, you may have a great engagement, so you should be satisfied.

I am not one of those: I want you to sell and make money.

As I said, I love the old currency. And I want you to get results.

So far, we talked about your mindset, marketing principles, marketing tricks and techniques, customer acquisition and client management, business structure and costs.

Now it’s time to talk about online marketing.

You will see how everything we talked about up until now can be applied to online marketing. Should anything happen, you will know how to structure your website and launch online campaigns from your laptop.

After getting your business structure leaner, reduce the costs, repackage your offer, work on your cover, leverage your clients and your staff, improve your branding, narrow down your offer, there is one thing you have to have if you want to thrive in the new era: a stunning website.

Some data: 40% of all mobile users are searching for a local business or interest. 1 in 10 mobile searches for local business information result in a purchase. (ThinkWithGoogle)

So, in order to be stunning, your website has to:

Be easy to navigate (and to understand)

Be very nice to look at

Be very clear about your products or service

Convey emotions

Be optimised for purchase

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