Growing Your Dental Business by Penny Reed

Author:Penny Reed [Penny Reed]
Language: eng
Format: epub
Tags: -
Publisher: Penny Reed
Published: 2015-05-24T16:00:00+00:00

CHAPTER 8

Turn Your Team into a Marketing Machine

While external advertising is becoming more important and necessary in today’s dental marketplace, we must first focus on marketing to our patient base. There are three primary times when an existing patient will refer to your practice:

1. After their new patient appointment. The experience in your office is new and exciting, and if they like you, they are primed to tell others.

2. When they have completed cosmetic work. Whether they have whitened their teeth, had bonding, or a complete smile makeover, they want to show off their new smile.

3. When you have relieved their pain or done something extraordinary. If you’ve worked them in, taken care of their pain, or “removed the thorn from their paw,” they will be grateful and want to tell others.

One of the biggest mistakes dental teams make is “not asking for referrals.” We hear lots of reasons why…

• We forget to do it.

• It is uncomfortable.

• It doesn’t work.

• We sound self-promoting.

As Zig Ziglar would say, “All of those reasons are stinkin’ thinkin’.” Your patients and your team are the best promoters and marketers of your practice. We must make it easy for your team and your patients to promote your practice. One of the easiest ways is by using Share A Smile referral cards. This is a small card similar to a business card with your contact information on the front. The back of the card will have text similar to this:

We love our patients and welcome their friends and family. Refer a friend and they will receive a Complimentary New Patient Exam and X-rays.

One time offer valid for new patients only

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