Go Live! by Jeffrey Gitomer

Author:Jeffrey Gitomer [Gitomer, Jeffrey]
Language: eng
Format: epub
ISBN: 9781119647140
Publisher: Wiley
Published: 2020-12-21T00:00:00+00:00

The customer has to perceive you as being good, being nice, being empathetic, being believable, and your message has to be received by them in an understandable, actionable, and transferable way.

Jeffrey Gitomer

KNOW, THEN MASTER, YOUR VIRTUAL AND VIDEO OPTIONS

What are some of your virtual options? Well, one of the options beyond video or social platforms is a podcast. We have the Sell or Die podcast that I do with my wife, the great Jen Gitomer, and we talk about sales, and we interview people, and we talk about what life is like right now in a relaxed and conversational format.

The podcast works because it's real, it's funny, it's relaxed, and it conveys a message of value. Look it up on iTunes and you'll see that we have more than two million downloads. Why? because our podcast is real. Oh, it's rated “E” because every once in a while we'll swear. But you know what the bottom line is? It's us and it's real information that people can use right now, and we interview cool people. You'll love the episodes.

Listen to some of our podcast episodes. Not for our sake – rather to use as a model you can emulate. I want you to listen to them so you'll recognize that podcasting is relaxed, fun, and it could be for you as well.

POWERFUL PODCAST INSIGHT: Invite your customers to be guests on your podcast. Get their CEO to talk about leadership and business philosophy. What do you think is going to happen as a result? Guests will send the episode to everybody. Everyone will see them on a podcast with you. Your audience will grow. Others will request to be guests. It's a solid win for everyone.

NOT SO FAST: You have to be ready to podcast. You have to have the right equipment, broadcast with the right software, use the right recording format, appear on the right platform – for a start. You also have to have great questions to ask guests. Looks like you're going to have to read a book on podcasting.

STUDY KEN WALLS CHAPTER ON WAYS TO GO LIVE. Pick one or two ways that you believe might be of value TO YOUR AUDIENCE.

Why aren't you doing a live broadcast on Facebook? I did one every morning for months. Go to my Facebook page. I have two Facebook pages. I didn't know what I was doing in the beginning, but there's one with kind of a serious picture of me. That's my public page, and every morning at 9:59 a.m. for five months I did a live broadcast, thousands of people were there from all over the world – every day.

It started out with about five people. And it grew, based on the message and word of mouth, to hundreds of people every single morning. By the end of any week, thousands of people have watched and rewatched every episode. SECRET: Then we repurposed the daily live broadcast and posted the daily message on all my other social media platforms.

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