Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

Author:Pam Didner [Didner, Pam]
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2014-09-14T14:00:00+00:00

We should give advance thought as to which are the primary channels where we should place that content.

There is no way we can completely figure out which content should go where, but we should give advance thought as to which are the primary channels where we should place that content. Take into account the user experience and web design and layout.

In Summary

Every company has a different content creation process. Understand what works for you and your team. The local team’s input is part of the global content creation process. Make sure that the local team is included in the process. Create content with a sense of purpose and a persona in mind. Content creation can be a messy, creative process. Idea generation, writing, format, and layout changes can all happen simultaneously. Embrace the messiness. Something good usually comes out of it.

Here is the dilemma that you need to comprehend and manage when you create content. When the audience searches, it expect answers. Yet, to make your content stand out, you need to give them more than just the answer. You should give them a straight answer, yet you should also give them something they don’t know. Pablo Picasso said, “Computers are useless. They can only give you answers.”12 When you create content, give them insights beyond just answers.

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