#GetSocialSmart: How to Hone Your Social Media Strategy by Lance Katie

Author:Lance, Katie [Lance, Katie]
Language: eng
Format: epub
Published: 2017-06-28T16:00:00+00:00

Chapter 12

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Facebook Business Pages and Facebook Ads

Facebook Business Page basics

T his is an important component of your social media strategy, and it can be all about business, marketing listings, data, and so forth. But you want to proceed with caution here… it does take a lot of time, effort and strategy, and these days, even a little bit of money for Facebook advertising.

I’ll go out on a limb and say that Facebook Business Pages are not for everyone. However, if you have the time, the money and the strategy already in place, you may want to move forward. It all depends on what works best for you.

5 ways to start building business today with your Facebook page

1. Set up your Page

It needs to be prepared in a way that’s going to be a compelling, online hub for your business endeavors. Go to facebook.com/pages to set up your business Page for free .

Remember that a Facebook Page allows potential clients to discover you when searching. Plus, it makes you connected and ready to have conversations with that clientele, whether they are individuals or through a larger debate in a post. Make your Page easy to find by requesting a relevant, web address. Also, ensure that your contact information is posted with your business address, phone number, email, and website. If you have set up your Page already – make sure you check to make sure your About section on your Facebook Page is up-to-date.

2. Who is your audience?

Figure out whom you’re targeting through this effort. Here are a few questions to ask yourself in order to narrow this down:

• ​ What are the demographics of your ideal customer? For example, what is their age range and geographic region?

• ​ What type of outreach will best suit this audience? Are they more likely to respond to specific messages, services, products, or a well-targeted sales offer?

• ​ What are the commonalities between your desired customers?

• ​ What can your business provide these people?

• ​ Who can you tell about your Page? Don’t forget to encourage your current supporters and clientele to like your Page, and they’ll spread the word!

3. Engage your audience with a thoughtful presentation

This starts with personalizing your Page with a profile picture and cover photo so that your fans have a visual representation to connect with your business. Think in terms of telling your story. This also applies to the content you add. Use milestones and key moments to create trust on your Page. People want to know more about your business, including its history. Consider filling in your Timeline to post milestones about your company. Also, make sure you have a branded cover photo which you can create for free using Canva.com or PicMonkey.com .

4. Use quality content to engage your audience and keep them coming back

Here are a few ways to do that:

• ​ Post regularly and in a timely manner .

People want to know you’re here to stay. Be consistent and you’ll not only retain your current fans, but attract new ones too.

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