Gap Selling by Keenan
Author:Keenan [Keenan]
Language: eng
Format: epub
Tags: non-fiction
ISBN: 9781732891012
Publisher: A Sales Guy Publishing
Published: 2018-12-02T08:00:00+00:00
CHAPTER ELEVEN
How To Do A Kickass Demo
For many salespeople today, a product demo is the lifeblood of the sale. If the demo goes bad, itâs almost impossible to recover. Yet, far too often I cringe as I watch salespeople butcher the demo. Inevitably, the buyer fades away, never to return. It doesnât have to be this way. The demo can be a salespersonâs opportunity to shine and increase their ability to win the sale. But to do this, you have to crush the demo. Gap selling will make sure you do.
There are four elements to a kick ass demo. Get them right.
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