Friction-Passion Brands in the Age of Disruption by Rosenblum Jeff & Berg Jordan
Author:Rosenblum, Jeff & Berg, Jordan
Language: eng
Format: epub
Publisher: powerHouse Books
Published: 2017-11-14T05:00:00+00:00
Most companies do not have strong, clear, differentiated mission statements. In Winning, Jack Welch described typical mission statements as “generic platitudes that do nothing but leave employees directionless or cynical.” In contrast, he noted that, “A good mission statement and a good set of values are so real they smack you in the face with their concreteness. The mission announces exactly where you are going, and the values describe the behaviors that will get you there.”
The critical ingredient is a commitment to the result: a mission that is authentic, inspiring, realistic and can be supported by with everyday behaviors.
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