Find Your Marketer by McCarter Landon

Author:McCarter, Landon
Language: eng
Format: epub
Published: 2021-03-01T16:00:00+00:00

The next product you need to understand is websites - organic SEO and content marketing. A website may be a simple thing in your mind, but it serves many purposes. We are now in the era of “educational selling”. In my opinion, people work with the people that educate them. And in order to educate them, you have to have a foundation where all of your educational content lives to show the prospect and the public that you're making an effort to educate them on their particular buying decision. A well-crafted website that has a specific purpose and foundational content page structure will drive website traffic into particular funnels. I see a lot of insurance agents really fail in this; they look at the website as just a box to check so that they can put a URL on their business card. You’ve got to see your website as a lead generating tool. If your website is intentionally structured, if you have quality content and videos that will educate the customer, then it becomes the hub and foundation of all your digital marketing efforts. Paid tools can still drive traffic to your landing page or website, but your site has to carry your brand well and educate people to increase the likelihood they will take the call to action. But what I also want you to understand is that a quality website will become a long-term organic lead generating product.

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