Fascinate by Hogshead Sally

Author:Hogshead, Sally [Hogshead, Sally]
Language: eng
Format: mobi, epub
Publisher: HarperCollins e-books
Published: 2010-01-21T00:00:00+00:00

Living Up to the Hype

Forcing others to wait (whether for an appointment, or a new product release) can raise prestige. However, limiting availability only works when people get something worthwhile in exchange. Every detail must justify the heightened cost.

Exercising Restraint

Limiting availability requires exercising some degree of restraint. In a culture obsessed with larger portions, mass production, and a store’s cubic footage, prestigious people and companies know when to decline the super-sized in favor of a single mouthful of perfection. Quality, not quantity. Repeat after me: No thank you, Sam Walton.

While a snazzy

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