Expert Secrets by Russell Brunson

Author:Russell Brunson [Russell Brunson]
Language: eng
Format: epub
Publisher: Hay House
Published: 2020-03-14T00:00:00+00:00

All the tools you’ve learned so far were designed to increase the value of your offer. This next section of the book is also going to be increasing the perceived value of your offer, but it does it through a different process. Here we use story as a preframe that will increase the perceived value of the actual offer.

Figure 7.2: Your stories preframe your offer to increase its perceived value.

Just as you share a story about how you learned or earned your framework before sharing it with someone so your story increases the perceived value of your framework, you’ll also share a story about how you learned or earned what you’ve created inside your offer to increase its perceived value. If I tell you a story about the offer, and I do it in a way that drives the value of the offer way past how much money I am asking for it, then it becomes really easy to get you to buy. Learning how to tell stories the right way will do more to increase the perceived value of what you have to offer than anything else you can do. In this section you will master story selling.

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