Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle

Author:Leonard H. Hoyle
Language: eng
Format: mobi, epub, pdf
Published: 2012-01-20T16:40:44+00:00

An area of event sponsorship that is sometimes grossly overlooked is that of nonfinancial sponsors, or in-kind sponsors. This type of sponsorship is particularly appealing to new or small business en tities as it allows them an inroad to markets that otherwise might be unattainable for them. A new business might not have the capital to invest in a sponsorship but could supply its product; the same is true of an existing but small business that has cash flow committed to other activities. This type of sponsorship is particularly effective when working with cause-related nonprofit organizations.

A Win-Win Situation

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