Energize Growth NOW: The Marketing Guide to a Wealthy Company by Lisa Nirell

Author:Lisa Nirell [Nirell, Lisa]
Language: eng
Format: mobi
ISBN: 9780470493687
Publisher: Wiley
Published: 2009-06-02T14:00:00+00:00

How to Develop the Perfect Elevator Statement

An elevator statement is a concise statement that conveys what someone needs to know about your business—in the time it takes to ride up in an elevator. In others words, tell me why I should care in 30 seconds or less. In the professional arena, having an easy-to-understand elevator statement can accelerate the building of your business by years.

The most effective elevator statement and referral development caters to the wants, needs, and tastes of the clients or customers you hope to attract. That means looking at what you offer from their point of view.

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