Duct Tape Marketing by John Jantsch
Author:John Jantsch
Language: eng
Format: epub, mobi
Tags: ebook, book
Publisher: Thomas Nelson Inc.
Published: 0101-01-01T00:00:00+00:00
Pretest Your Letter
Now that you’ve written your sticky sales letter, and you are happy with it, I recommend that you pretest it for readability. Here are a few tips to help you get this process started:
• Read your letter out loud to get a feel for how it sounds.
• Round up a twelve-year-old or two and see if they understand what you are offering.
• Show a copy to some of your best clients or prospects and ask for their input.
Your Sales Letter Package
Before you send your letter out there to your suspects, there are a couple of other considerations.
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