Direct Marketing Secrets: How To Get More Response, Leads And Clients For Your Online Business by Compton Will

Author:Compton, Will [Compton, Will]
Language: eng
Format: epub
Publisher: Unknown
Published: 2015-01-13T16:00:00+00:00

6. Turn Your Customers Into Lifetime Members

Build trust by giving away good information and people will come back to you forever and buy whatever you put out. Treat them the way you wish you were treated (but never are).

Find out everything you can about your customer. Things like their birthday, then send them a birthday card. I mean, when was the last time you got a birthday card from some company you gave your cash to?

My guess is never.

And neither have your customers been treated like that by any other marketer. Be unique, do something special and they will reward you with loyalty and referrals.

OK, let's get back to it.

By now you've written down your objectives, goals and what your passions are. And you've figured out which one of your passions you share with a large crowd of players with money.

And you've figured out some of your market's “hot buttons”. Now it's time to write up your report. There's no easy way around this. Actually, you could pay someone to write your report for you. Just give them the guidelines and let them go. It might cost you anywhere from a couple hundred to a couple thousand. It's not a lot if you are saving time, your most precious resource but in the beginning, if you don't have that kind of capital, you're going to have to bite the bullet and write it yourself.

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