Digital Product Management: Design websites and mobile apps that exceed expectations by Layon Kristofer

Author:Layon, Kristofer...
Language: eng
Format: epub
Published: 2013-12-06T01:01:40.728000+00:00

References

1. Martin, Bella, and Bruce Hanington. 2012. Universal Methods of Design, 106. Rockport Publishers.

2. Martin and Hanington, 107.

Chapter 5. Completing Minimum Viable Products

Now that you’ve written your user stories and prioritized your work, do you just dig in on design and development? Is the rest of the process just like it’s always been; that is, do you write requirements and come up with comprehensive designs, then do a lot of work as best you can and hope it all tests well with users when you’re done?

That’s certainly the traditional way of doing a project: creating the best possible design and plan, then executing the plan as thoroughly as is practical, hopefully also working as quickly as possible and therefore making the project as affordable as possible.

Maximizing the planning and estimating before any work begins is what’s known as a waterfall approach. While this approach may seem responsible and forward thinking, there’s inherent risk in trying to define a large amount of work up front, get all the details right, and then develop and test from start to finish. Basically, the more work you try to do at once, the longer and more complex the path is from start to finish. So the odds are higher that things will go differently than you expect.

The waterfall approach isn’t inherently bad. But there’s a less risky way of getting things done.

A product management approach focuses on smaller batches of work. You break up proposed improvements into bite-sized chunks, test and validate each chunk with users before building too much, and complete the work on each chunk as best you can. The team repeats this process over and over, one step at a time.

In order to do this, you need to get comfortable with the idea of completing less work and releasing fewer results to your customers at once. You need to embrace the idea of a minimum viable product (MVP).

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