Digital Influence by Joel Backaler

Author:Joel Backaler
Language: eng
Format: epub
ISBN: 9783319783963
Publisher: Springer International Publishing

Marketer’s Cheat Sheet

Target Audience First: Many brands like to start with a “cool influencer” and then find a way to reverse engineer analysis to justify why he or she is a good fit. This approach fails every time—companies should begin influencer discovery by first defining a clear set of goals and a target audience.

Look Beyond Vanity Metrics: A large number of followers do not automatically make an influencer the right choice. Remember the influencer ABCC’s, and spend the time to research other qualitative factors including the quality of engagement, face recognition (fame), quality of content, industry fit, and so on.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.