Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience by DuVander Adam

Author:DuVander, Adam [DuVander, Adam]
Language: eng
Format: epub
Publisher: EveryDeveloper
Published: 2021-05-09T16:00:00+00:00

It may seem strange to gate content that is already available publicly. However, by their nature guides are long. Many thousands of words are required to reach the depth needed for your topic. You’ve also likely separated the guide into multiple pages. The web may not be the best format for someone to read. So, you can provide an option—in exchange for an email address—to download a PDF of your guide. As with other resources, you’ll want to create a pleasing design and invest in proper layout. Now you have the upsides of non-gated content traffic and still have a method to get email addresses from the most serious of leads.

Fig. 9 Example of a Gated Resource Which Requires Developers Share Personal Information

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