Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress by Bob Moesta

Author:Bob Moesta [Moesta, Bob]
Language: eng
Format: epub
Tags: review_metadata
Publisher: Lioncrest Publishing
Published: 2020-09-21T22:00:00+00:00


Can you see the energy here? He uses the word freakin’. Why is he so upset? Most people are conflict avoidant, they’d move on. But here’s where you need to dig in, it’s counterintuitive, but buried with the emotions are the pushes of why he left the bank. Hear that statement again: “If they wanted to understand our business, come see our freakin’ business.” We need to unpack those key words: understand and come see. Are they the same thing? Come see implies he wants a relationship, while understand indicates he wants them to know how he makes money. Let’s dig in and find out!



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