Data Visualization by S. Margret Anouncia & Hardik A. Gohel & Subbiah Vairamuthu

Author:S. Margret Anouncia & Hardik A. Gohel & Subbiah Vairamuthu
Language: eng
Format: epub
ISBN: 9789811522826
Publisher: Springer Singapore

9 Results

Based on the visualization plots, it can sufficiently be concluded that, the hypothesis that approved conversion (final consumption) depends directly on the:1.Number of clicks received by the social media advertisement

2.Frequency of the advertisement being displayed in front of users

3.Interest specified by users

4.Amount of queries received by the companies

5.Amount of money spent by the companies toward the advertisement campaign.

This result demonstrates that the social media advertising is a good investment, as long as the impression is made on the correct interest/niche of audience. Thus, the Model 1 is a more efficient revenue generation model.

Model 1 fits better than Model 2 due to lesser AIC value.

Best Fit: y = Approved_Conversion ~ Impressions + Spent + interest + Clicks + Total_Conversion.

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