Cyber and You by Kendal Maureen;

Author:Kendal, Maureen;
Language: eng
Format: epub
Publisher: Legend Business Books

WE ARE VIRTUAL COMMUNITIES, NOT JUST PRODUCTS AND SERVICES

Virtual communities today are essential and pervasive. They exist across local and global communities and then across not-for-profit communities and commercial market sectors. Consider which virtual communities you are in or might participate in. Here are some examples:

Example one:- Scientific communities who wish to share insights and research acumen;

Example two:- Vulnerable and special needs communities who reach out across geographically dispersed areas to other individuals with a common need for services and social interests;

Example three:- Communities of gaming users who compete against contestants across geographical regions;

Example four:- Local councils who seek to involve and engage their communities;

Example five:- Commercial product developers who consult their customers using user forums and consumer platforms to ensure agile development to create competitive and quality products.

Across sectors, the aim is not to directly sell products or services, but to develop communities of users, and understand those users in order to secure and reach new markets.

We are all part of several virtual communities, as a hospital or clinic visitor, a student, a local council resident, a religious, political or special interest organisation. We use online technology directly, by shopping online to receive products through the front door of our home or by purchasing most products today.

Even when we purchase products directly from the traditional high street, from the shop shelf, we are reliant on online business logistic systems. Transportation vehicles are fitted with GPS, VOIP, tracking devices. Logistics and delivery systems function by employing communities of drivers, robot operators, warehouse operatives, all using online systems. These workers form virtual communities networked and dispersed geographically.

We are all participants and users in virtual communities.

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