Customer Satisfaction is Worthless Customer Loyalty is Priceless: How to make customers love you, keep them coming back, and tell everyone they know by Jeffrey Gitomer
Author:Jeffrey Gitomer [Gitomer, Jeffrey]
Language: eng
Format: mobi
Tags: Sales & Selling
Publisher: Bard Press
Published: 2011-05-01T14:00:00+00:00
NOTE: These actions are NOT the fault of employees -- they're the fault of the person who trained them, and the person who decided the training content.
ACTION: What can you do? Start by identifying every action or contact with a customer, and change each one to a new, better, creative, memorable, loyalty-breeding action.
CHECK THIS OUT: At the end of my Drury Inn stay, I was handed an envelope as I checked out. It was a twenty-dollar bill and a coupon for a free night's stay. Very nice (lesson).
Get Real ...
How were you trained? Any different? Were you trained to be ordinary?
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