Customer Relationship Management by V. Kumar & Werner Reinartz
Author:V. Kumar & Werner Reinartz
Language: eng
Format: epub, pdf
ISBN: 9783662553817
Publisher: Springer Berlin Heidelberg
Berry, J. (2013). Bulking up: The 2013 Colloquy Loyalty Census: Growth and trends in U.S. Loyalty Program Activity, COLLOQUY talk (June 2013), Colloquy White Paper, Cincinnati, OH.
BCG. (2014). Leveraging the loyalty margin: Rewards programs that work. https://www.bcgperspectives.com/content/articles/retail_transportation_travel_tourism_leveraging_loyalty_margin_rewards_programs_work/. Accessed April 21, 2014.
Bond Loyalty Report. (2016). The 2016 bond loyalty report. Whitepaper. http://info.bondbrandloyalty.com/hubfs/Resources/2016_Bond_Loyalty_Report_Executive_Summary_US_Launch_Edition.pdf. Accessed January 31, 2018.
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