Creative advertising : ideas and techniques from the world's best campaigns by Pricken Mario
Author:Pricken, Mario [Pricken, Mario]
Language: eng
Format: epub, pdf
Tags: Advertising, Commercial art
Publisher: New York : Thames & Hudson
Published: 2008-05-03T19:00:00+00:00
Client MaxFactor
Agency Leo Burnett, Portugal
Creative Direction Gezo Marques
Campaign for ready-meals in pouches
Client Tyne
Agency D'Arcy, London
Creative Direction Matt Wheeler
Photo Dick Marsh
KickStart question How can the product benefit be represented more simply by symbols or signs'
This poster for Amnesty International asks for active support in its campaign against human rights abuses. Client Antnesl * International Designer ladei! Z I ew mi
KickStart question How can symbols and signs convey a complete message without words?
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