Conversations That Sell by Nancy Bleeke

Author:Nancy Bleeke
Language: eng
Format: epub
ISBN: 9780814431818
Publisher: AMACOM

Written Conversation Starts

Written correspondence allows you time to make the Three-Step Start just right. This pays off because you have a very short time to grab their attention before they press the delete key, toss the letter in the trash, or add the message to their long to-do list to address later!

Your written Three-Step Start should include:

• Greet with a salutation that includes their name so it doesn’t look like a form message.

• Explain specifically why you are writing. This should include your introduction and any connection you have to them if they don’t know you.

• Ask for their attention or the request for action sooner rather than later.

Make a positive start, whether it is an email or a paper letter, by:

• Using a relevant subject line.

• Presenting a clear, concise, and logical message.

• Clearly requesting or stating the action you desire—the reason for the connection.

• Giving Them the option to respond to you by email, postal letter, or telephone. Include all your contact information. (You might be surprised who will pick up the phone and call you!)

• Ending with a personalized salutation and your name.

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