Competitive Branding Strategies by Rajagopal

Author:Rajagopal
Language: eng
Format: epub
ISBN: 9783030249335
Publisher: Springer International Publishing

6Rajagopal (2007), Canon: Striving with Competition in Global Imaging Market, International Marketing: Global Environment, Corporate Strategy and Case Studies, Vikas Publishing, New Delhi, 76–79.

7Celly, N. and Lau, P. (2012), Haier in India: building presence in a mass market beyond China, Harvard Business School Press, Cambridge, MA.

8Hansen, M. T. and Nohria, N. (2004), How to build collaborative advantage, MIT Sloan Management Review, 46(1), 22–30.

9McKee, S. (2009), The pros-and cons of co-branding, Bloomberg Business online, July 10.

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