Communication Research Measures II by unknow

Author:unknow
Language: eng
Format: epub
Tags: Humanities
Publisher: Taylor & Francis
Published: 2009-05-13T16:00:00+00:00

Scale

Organizational Reputation Scale*

Instructions: Think about the case you have just read. The items below concern your impression of the organization and the crisis. Circle one number for each of the questions. The responses range from 1 = STRONGLY DISAGREE to 5 = STRONGLY AGREE.

STRONGLY DISAGREE 1 2 3 4 5 STRONGLY AGREE

1 The organization is basically honest.

2 The organization is concerned with the well-being of its publics.

3 I do trust the organization to tell the truth about the incident.

4 I would prefer to have NOTHING to do with this organization.

5 Under most circumstances, I WOULD NOT be likely to believe what the organization says.

6 The organization is basically DISHONEST.

7 I do NOT trust the organization to tell the truth about the incident.

8 Under most circumstances, I would be likely to believe what the organization says.

9 I would buy a product or service from this organization.

10 The organization is NOT concerned with the well-being of its publics.

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