Commitment Collection 2- Ignition; Turbo Charged; Pole Position by Karen Botha

Author:Karen Botha [Botha, Karen]
Language: eng
Format: epub
Published: 2018-11-05T05:00:00+00:00

Kyle

We spend the next few days makings sure that not only are we fully PR conversant, but also that we’re ready to turn any negative into a positive.

“Always a positive spin.” Jessie repeats this line over and over until I’m thinking about it in my dreams. She has us answering a plethora of test questions, each of which we must reply to with a yes rather than a no. There’s a knack to it and it’s good to have some time to practice.

Jessie: “So, Kyle. What have the issues with the team been since you took over?”

Kyle: “We found some holes in expertise, but we’ve-”

Jessie: “STOP. What did you do wrong?”

Kyle: “Uh, I don’t know. You interrupted me before I could get to the positive.”

Jessie: “Because you didn’t get to it straight away. If I’m an investor now, I’ve stopped listening. I’m thinking that you don’t have the expertise in your team to make a safe investment from my hard-earned cash.”

Kyle: “Uh. OK.”

Jessie: “Let’s go again. What have the issues with the team been since you took over?”

Kyle: “It wasn’t the amount of knowledge that was the issue, more accessing it in a structured way, so we’ve realigned the team and brought in new people to better manage that.”

Jessie: “Perfect.”

She also teaches us how to avoid answering questions that we either don’t have the answer to, or that we don’t want to reveal.

Jessie: “So, Kyle. What have the issues with the team been since you took over?”

Kyle: “It’s not so much the issues with the team that have been the problem, but more dealing with third party suppliers who are not used to responding at the speed we’re now demanding. We got there though. Already response times have now improved by 32%, and we’re not done yet.”

She’s given me a checklist of facts and figures I need to be able to pull from my butt as and when needed.

“It sounds like you know your stuff if you can recite percentages. Don’t forget, Kyle. These are investors, and they’re interested in number crunching.”

When Elliott suggested this event, I assumed that I’d just be giving these guys a quick show around the garage. I’d wax lyrical about the importance of one part over a substitute. It turns out not to be so easy.

I must delve into the whys and wherefores. I have to be able to recount that we have changed the supplier of our wheel nuts and have made a saving of 7%. I also need to be sure to tell them that we are now buying screws in bulk, and although this bulk purchase has eaten away at a substantial investment, the 12% we are saving by purchasing this way is far greater than leaving the funds in the bank.

“It explains cash flow issues,” she says.

“Jessie, I had no idea you had all of this in you. You’re great with the press and events, but the back story that goes into producing all of that is tremendous. I’ll never look at you in the same light again.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.