China's Super Consumers by Savio Chan & Michael Zakkour

China's Super Consumers by Savio Chan & Michael Zakkour

Author:Savio Chan & Michael Zakkour
Language: eng
Format: epub
ISBN: 9781118905906
Publisher: Wiley
Published: 2014-09-29T00:00:00+00:00


The Tangs have made the most of the New China. Through hard work, intelligence, and the right connections, they were part of the first wave of newly wealthy consumers who helped fuel the initial consumer boom of the 2000s. As they got wealthier, traveled more, and as more families like theirs came to the fore, they helped launch the Chinese super consumer era. Now, they are at the forefront of taking this phenomenon global.

“The Chinese government expects to issue 200 million new passports in the next ten years,” says Christine Lu, cofounder and CEO of Affinity China, a company focused on Chinese global travelers seeking exclusive experiences. “There are already about 80–90 million Chinese passports. China going global has and will continue to disrupt the hospitality industry, global retail, banking, real estate, education, and the service sectors. Global Chinese consumers will help make or break companies and industries in the next 5–10 years.”



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