China Internet Development Report 2017 by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783662575215
Publisher: Springer Berlin Heidelberg

4.2.2 New Media of E-government Are Making Social Condition and Public Opinion Communication Channels More Convenient and Diversified

1. The number of new media of e-government has seen a dramatic growth.

Following the development of the mobile Internet and new media, the Chinese Government takes Weibo, WeChat, and APPs as important channels to communicate with and serve the public, promoting the rapid development of new media for e-government affairs. In 2011, Cyber Administration of China held a symposium on serving society through Weibo. In February 2015, it held an experience sharing meeting on the construction and development of new media for government affairs, calling on the CPC and governmental organizations in different regions, enterprises, public institutions and mass organizations to use instant communication tools for their information service. Weibo, WeChat and APP were taken as the new media for e-government for the first time at the meeting. They have seen rapid growth ever since. By June 2017, the number of governmental Weibo accounts verified by sina.com had amounted to 170,000; that of WeChat official accounts, 514,000; and that of Toutiao official accounts, 34,083.6 Governmental Weibo, WeChat, APP and Toutiao accounts play an important role in publishing authoritative information, carrying out government-people interaction and guiding online public opinions. According to the analysis by people.cn, among the over 600 public opinion cases from January to November 2016, the governmental response rate amounted to 87%, and 57% of the accidents received the government’s first response within 24 h; 73% within 48 h; and 41% through the governmental new media.7 The general layout of governmental Weibo accounts is shown in Fig. 4.1.

Fig. 4.1General layout of government Weibo accounts

(Source Sina Weibo)

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