Cheap by Ellen Ruppel Shell

Author:Ellen Ruppel Shell
Language: eng
Format: mobi, epub
Publisher: Penguin Group US
Published: 0101-01-01T00:00:00+00:00

CHAPTER SEVEN

DISCOUNTING AND ITS DISCONTENTS

I’m not convinced you’re going to have the same immediate desire to go back to consumption and debt. A lot of young people have learned what it’s like when you’re living on the edge and the bad times come. Their appetite is now towards more about living things differently.

| H. LEE SCOTT, RESPONDING TO QUESTIONS AT THE ANNUAL MEETING OF

THE NATIONAL RETAIL FEDERATION, JANUARY 12, 2009,

HAVING ANNOUNCED HIS RETIREMENT AS CEO OF WAL-MART.

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