Car Marques by Heptinstall Simon

Author:Heptinstall, Simon
Language: eng
Format: epub, azw3
Publisher: Motorbooks
Published: 2018-04-30T16:00:00+00:00

LANCIA

FOUNDED

November 29 1906, Turin, Italy

FOUNDER(S)

Vincenzo Lancia

YEARS OF OPERATION

1906–present

BEST-KNOWN MODELS

Delta, Stratos, Beta

Car badges were not always the vital marketing tools they are today. When Vincenzo Lancia started building cars in the early part of the last century, he didn’t bother with a marque badge at all. A discreet brass plaque identified the maker and chassis number.

Years earlier, Lancia had befriended an aristocratic artist, Count Carlo Biscaretti di Ruffia. In 1910 he belatedly asked the Count to come up with ideas for a badge for his cars. Ruffia returned with a series of artistic watercolors. The one chosen showed the name “Lancia” in gold on a blue flag attached to a lance. In Italian, lancia means “lance.” The whole motif was laid on top of a four-spoke steering wheel.

In 1929, reverting to another of Ruffia’s drawings, the badge was placed onto a blue shield, and during the 1950s and 1960s the Lancia emblem was refined to an open chrome design with the flag at the center. In the 1970s, the logo reverted to the shield badge in time to appear on the famous Delta range. It stayed in this traditional form until 2007.

At the time, Lancia’s sporting and luxury heritage was being downplayed by parent company Fiat. The badge was correspondingly simplified to a chrome-framed blue shield with the word Lancia, but without the lance or flag, though spikes at the top and bottom of the central silver circle do allude to the original lance.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.