Buzzmarketing by Mark Hughes

Author:Mark Hughes
Language: eng
Format: epub
Publisher: Harlequin
Published: 2005-08-26T04:00:00+00:00

Recap

What about all those investors who swore up and down that “real marketing” works?

By and large, they’re following the same herd as all of ClearPlay’s competitors—right where they started, and hardly anywhere to be found.

Imagine proposing to operate a business with a marketing budget comprised almost entirely of legal, PR, lobbying fees, and pushing buttons. One hundred percent devoted to capturing media attention but completely ad-less—and with no familiar marketing. You’d be laughed at. Buzzmarketing is a practice. When done well, buzz works.

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