But What If We're Wrong? by Chuck Klosterman

Author:Chuck Klosterman
Language: eng
Format: epub, mobi
Publisher: Penguin Publishing Group
Published: 2016-05-18T10:04:46+00:00

Don’t Tell Me What Happens. I’m Recording It.

Television is an art form where the relationship to technology supersedes everything else about it. It’s one realm of media where the medium is the message, without qualification. TV is not like other forms of consumer entertainment: It’s slippier and more dynamic, even when it’s dumb. We know people will always read, so we can project the future history of reading by considering the evolution of books. (Reading is a static experience.) We know music will always exist, so we can project a future history of rock ’n’ roll by placing it in context with other genres of music. The internal, physiological sensation of hearing a song today is roughly the same as it was in 1901. (The ingestion of sound is a static experience.) The machinery of cinema persistently progresses, but how we watch movies in public—and the communal role cinema occupies, particularly in regard to dating—has remained weirdly unchanged since the fifties. (Sitting in a dark theater with strangers is a static experience.) But this is not the case with television. Both collectively and individually, the experience of watching TV in 2016 already feels totally disconnected from the experience of watching TV in 1996. I doubt the current structure of television will exist in two hundred fifty years, or even in twenty-five. People will still want cheap escapism, and something will certainly satisfy that desire (in the same way television does now). But whatever that something is won’t be anything like the television of today. It might be immersive and virtual (like a Star Trekian holodeck) or it might be mobile and open-sourced (like a universal YouTube, lodged inside our retinas). But it absolutely won’t be small groups of people, sitting together in the living room, staring at a two-dimensional thirty-one-inch rectangle for thirty consecutive minutes, consuming linear content packaged by a cable company.

Something will replace television, in the same way television replaced radio: through the process of addition. TV took the audio of radio and added visual images. The next tier of innovation will affix a third component, and that new component will make the previous iteration obsolete. I have no idea what that third element will be. But whatever it is will result in a chronological “freezing” of TV culture. Television will be remembered as a stand-alone medium that isn’t part of any larger continuum53—the most dominant force of the latter twentieth century, but a force tethered to the period of its primacy. And this will make retroactive interpretations of its artistic value particularly complicated.

Here’s what I mean: When something fits into a lucid, logical continuum, it’s generally remembered for how it (a) reinterprets the entity that influenced its creation, and (b) provides influence for whatever comes next. Take something like skiffle music—a musical genre defined by what it added to early-twentieth-century jazz (rhythmic primitivism) and by those individuals later inspired by it (rock artists of the British Invasion, most notably the Beatles). We think about skiffle outside of itself, as one piece of a multidimensional puzzle.

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