Business Strategy Success Principles by Paul Arnold

Business Strategy Success Principles by Paul Arnold

Author:Paul Arnold [Paul Arnold]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2022-05-15T00:00:00+00:00


Four tips for marketing to a Supportive personality type:

Provide case studies: Supportive personalities want to know that you have their best interests in mind. Give stories of how your business impacted people’s lives to demonstrate your track record.

Emphasize the ongoing relationships: if you have a high level of customer service or long-term partnerships, make sure this receives emphasis.

Less focus on facts and figures: Supportive personalities make their buying decision on how their business is affected on a human level rather than data.

Summarize as you go: it is important to get their buyin, so ask questions along the way such as: “So, we agree that we can further automate your sales process?”



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