Business Planning Essentials For Dummies by Veechi Curtis

Author:Veechi Curtis [Curtis, Veechi]
Language: eng
Format: epub
ISBN: 9781118641293
Publisher: Wiley
Published: 2014-05-30T18:00:00+00:00

Forming Your Plan of Attack

Thinking about the pricing strategies I discuss in the first half of this chapter may help spark some new ideas and creative thinking about how you approach pricing your products or services. However, you may be feeling a little overwhelmed and wondering where to start. Here’s what to do:

Research what you think customers will be prepared to pay. Investigate what competitors are charging, then think about how your product or service is different and what value customers are likely to place on this difference.

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