Built to Last by David Macaulay

Author:David Macaulay [Macaulay, David]
Language: eng
Format: epub, pdf
Publisher: Houghton Mifflin Harcourt

ALTHOUGH the invention of the Post-it note might have been somewhat accidental, the creation of the 3M environment that allowed it was anything but an accident.

The Stark Contrast at Norton

Founded on a good concept, Norton—unlike 3M—made money from the start and, by its fifteenth birthday, had multiplied its investor capital fifteen-fold (see Appendix 2). While 3M was fighting simply to survive during the period 1902 to 1914, Norton became the industry leader in bonded abrasives and produced superb financial returns year after year.65 In 1914, Norton was fully ten times the size and significantly more profitable than the struggling 3M company.

Yet, despite its vastly superior early life, Norton failed to keep pace with 3M’s “perpetual motion machine.”66 3M gradually overtook and eventually far surpassed Norton in both size and profitability:

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