Build and Promote Profitable SaaS Business: Without investments or prior experience by Kateryna Myroniuk

Author:Kateryna Myroniuk [Myroniuk, Kateryna]
Language: eng
Format: epub
Published: 2019-10-28T20:00:00+00:00

Black hat: publishing links on broken websites, doing mass outreach, or finding tweaks in a code; used in shady niches such as gambling or male-enhancement pills

Grey hat: link building efforts that do not involve rude violations of someone’s ownership; yet, it is not completely honest.

Using white-hat link building strategies is always safer and better for long-term planning. Especially with the SaaS website, you want to have a robust business and traffic sources you can rely on. Yet, Google constantly changes its algorithms, and promotional tactics that were OK to use yesterday can become shady tomorrow. Below, we will review various strategies you can implement, but be ready for unexpected changes in traffic at any moment.

The purpose of link building is to get a good link to your website from a reliable source and improve its credibility. You can get these links in the following ways: outreach, self-publishing, and user generated. Outreach involves building a connection with a person who supervises the site and manages its content and persuading him to add a mention about your SaaS. Self-publishing involves finding websites that allow adding links without prior approval, just for the sake of the link such as user profiles, online business cards, and lists. The link you get as a result is less valuable, but it is a useful tactic for a new website to start the ball rolling. User-generated link building is a combination of the first two types. You have to write content, but there’s no need to go through the approval process. Such links include comments on forums and blogs, Q&A websites, and USG content websites such as personal online journals and platforms.

The idea is, the harder it is to get a link, the more valuable it is. With the help of outreach, you are likely to get a follow link that passes the value of the link-donor to the link-receptor. Self-publishing and user-generated websites mainly publish no-follow links, but they still participate in the overall link-cloud of the website. While the importance of no-follow and follow links is questionable, it is obvious that getting a link from a spam-free, authoritative website is better than from the website where anyone can get a link.

That is why outreach and high-quality link building is vital for the new business that wants to attract users from search engines.

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