Bringing Up the Boss by Rachel Pacheco

Author:Rachel Pacheco
Language: eng
Format: epub
ISBN: 9781953295408
Publisher: BenBella Books
Published: 2021-06-03T00:00:00+00:00

WHY BEAUTIFUL QUESTIONS?

THE AMBIGUITY EFFECT

As humans, we hate ambiguity. We strive for certainty and structure. This constant desire for clarity is called the ambiguity effect, first coined by economist Daniel Ellsberg.2 It’s the tendency for humans to avoid options where the outcome is uncertain or unknown (even if the uncertain option is likely better than the known option!). Well, beautiful questions help us to override this effect. They force us to get more comfortable with responding, “I don’t know,” and sitting in the uncertainty of future options.

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