Brand leadership by Aaker David A;Joachimsthaler Erich 1956- & Joachimsthaler Erich 1956-

Author:Aaker, David A;Joachimsthaler, Erich, 1956- & Joachimsthaler, Erich, 1956-
Language: eng
Format: epub
Tags: Brand name products
Publisher: New York : Free Press
Published: 2000-09-05T16:00:00+00:00

BRAND LEADERSHIP

FIGURE 6-4

Nike Flagship Store

filled with MTV-style music and huge TV screens with replays from important games, the huge poster of Michael Jordan flying through the air, and a Michael Jordan shrine. The store's architecture, layout, people, displays, and overall look and feel all say Nike.

In 1996, the NikeTown store surpassed the Art Institute as Chicago's number one tourist attraction, with more than 1 million visitors and $25 million in annual sales. Within six years after the Chicago NikeTown opened, a dozen more NikeTowns appeared, including one in New York City. These stores all provided customers with a Nike experience unfettered by competitors or by the conflicting needs of other retailers. Most alternative ways to reach customers are fragmented and cluttered; further, most retailers presenting Nike

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.