Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force by Rob Fuggetta

Author:Rob Fuggetta [Fuggetta, Rob]
Language: eng
Format: mobi, pdf
Publisher: Wiley
Published: 2012-07-05T14:00:00+00:00

The Queen of QuickBooks

There are millions of QuickBooks—Intuit's highly popular small business accounting software—users worldwide. But perhaps none are as passionate as Laura Madeira, the Queen of QuickBooks.

Madeira is a QuickBooks guru who has evangelized the product to thousands of accountants and small-business owners. In fact, Madeira has parlayed her passion for the product into a thriving QuickBooks consulting and training business.

Madeira, a resident of Plano, Texas, has spread the QuickBooks religion to thousands of small business over the past 22 years. She started using QuickBooks back in the early 1990s, when she worked as a part-time bookkeeper to pay her way through art school in Connecticut. She was hooked instantly. “It was so easy to use. I thought, this is a great solution for growing businesses,” Madeira says.

Since that time, Madeira has become a QuickBooks Advanced Certified Professional Advisor and a QuickBooks Point of Sale Certified Professional Advisor. She is an Intuit Solution Provider; a member of the Intuit Accounting Professional's Trainer/Writer Network; and a guest speaker for Intuit at many national trade shows. Madeira has also advised the QuickBooks Product Development Team and has been a member of Intuit's Customer Advisory Council.

Madeira was one of the first three people to become a member of the QuickBooks ProAdvisor Program when Intuit started it in the mid-1990s. “I became the poster child for that program,” says Madeira. Today, there are more than 55,000 accountants, CPAs, and independent business consultants who are members of the QuickBooks ProAdvisor program, a vast word-of-mouth marketing force.

But even if she didn't sell QuickBooks, Madeira says she would enthusiastically recommend it. “Of all the other software products I have worked with, I can always count on QuickBooks to deliver an incredible product for their customers and for helping me get connected with those customers,” says Madeira.

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