Brainfluence by Dooley Roger

Author:Dooley, Roger [Dooley, Roger]
Language: eng
Format: epub
Publisher: John Wiley and Sons
Published: 2011-10-19T07:00:00+00:00

It’s scary that we can be manipulated this easily and that our own defenses against such manipulation are ineffective even when we realize what is happening. But is there a way that ethical marketers can apply this knowledge? The answer is, “Yes!”

Brainfluence Takeaway: Use Ethical Flattery

The key to using flattery in a nonmanipulative way is to be honest. Particularly in a direct sales environment, the salesperson can praise some action or characteristic of the customer and do so in a way that is not dishonest at all. Indeed, flattery based on truth is likely to be more credible to and better received by the customer than a compliment that is blatantly false or overstated.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.