Blogging Tips: Confessions of a Six Figure Blogger by Zac Johnson

Author:Zac Johnson [Johnson, Zac]
Language: eng
Format: epub
Published: 2012-09-14T18:30:00+00:00

The Importance of Social Networking & Blogging

The big question is, are you utilizing the social networks to your personal branding and blogging advantages?

The way people are finding and reading information on the internet is quickly changing. Less people are actually visiting websites and blogs or even signing up to RSS feeds, but instead are using social networks like Facebook, Twitter and Google+ to get their news.

We are now living in a viral and fast-paced world, and not only does information spread fast, it also now has a limited lifespan as well. Getting your blog content in front of your audience as fast and conveniently as possible is now a must.

In this chapter we are going to talk about the importance of social networking and why you need to make a solid effort to cover all of your bases. This includes everything from building exposure for your own brand and providing your followers with quality content that keeps them coming back, and of course by being the real-life voice behind the sites and services you represent.

Where You Need to Be & Why

There are a ton of social networking sites out there, but we are going to focus on the big 3, which are Facebook, Twitter and Google+. If you don’t already have accounts set up with these sites, you should do so right away.

Here are a few useful tips to keep in mind when creating your social networking pages:

Select a name or username that is available across all of the social networks. You don’t want to have “user123” on one network, and then be known as “user245” on another. Make it easy for your readers to find and follow you across all networks.

If you are going to be using your social networking pages to represent yourself, make sure you are using actual photos of yourself. For brands, be consistent with logo and site designs.

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