Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh Amandeep

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh Amandeep

Author:Singh Amandeep
Language: eng
Format: epub
Publisher: Business Science Reference


Arora, T., Kumar, A., & Agarwal, B. (2020). Impact of social media advertising on millennials buying behaviour. International Journal of Intelligent Enterprise , 7(4), 481–500. doi:10.1504/IJIE.2020.110795

Goldsmith, R. E., & Lafferty, B. A. (2002). Consumer response to websites and their influence on advertising effectiveness . Internet Research: Electronic Networking Applications and Policy , 12(4), 318–328. doi:10.1108/10662240210438407

Hadija, Z., Barnes, S. B., & Hair, N. (2012). Why we ignore social networking advertising? Qualitative Market Research , 15(1), 19–32. doi:10.1108/13522751211191973

Kothari, C. R. (2004). Research methodology: Methods and techniques . New Age International.

Kumar, A., Mangla, S. K., Luthra, S., Rana, N. P., & Dwivedi, Y. K. (2018). Predicting changing pattern: Building model for consumer decision making in digital market. Journal of Enterprise Information Management , 31(5), 674–703. doi:10.1108/JEIM-01-2018-0003

Naidoo, N. (2011). What is research? A conceptual understanding. African Journal of Emergency Medicine , 1(1), 47–48. doi:10.1016/j.afjem.2011.05.011

Rosenbush, S. (2006). FaceBook’s on the block. Business Week. Available at: www.businessweek.com/technology/content/mar2006/tc20060327_215976.htm

Santoso, I., Wright, M., Trinh, G., & Avis, M. (2020). Is digital advertising effective under conditions of low attention? Journal of Marketing Management , 1–24.

Shields, M. (2007). Study: Social networking ads take time to work . Brandweek , 23(April), 6.

Singh, A., & Kathuria, L. M. (2016). Understanding drivers of branded food choice among low-income consumers. Food Quality and Preference , 52, 52–61. doi:10.1016/j.foodqual.2016.03.013

Souiden, N., Chtourou, S., & Korai, B. (2017). Consumer attitudes toward online advertising: The moderating role of personality. Journal of Promotion Management , 23(2), 207–227. doi:10.1080/10496491.2016.1267676

Supriya, C., & Aralelimath, S. S. (2020). Advertising messages impact on consumer buying behaviour of two-wheeler in Belgavi, Karanataka. Editorial Board, 9(7).

Wang, Y., & Sun, S. (2010). Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries. International Business Review , 19(4), 333–344. doi:10.1016/j.ibusrev.2010.01.004

Yang, W. S., Dia, J. B., Cheng, H. C., & Lin, H. T. (2006). Mining social networks for targeted advertising. Proceedings of the 39th Hawaii International Conference on System Sciences.

Zou, K. H., Tuncali, K., & Silverman, S. G. (2003). Correlation and simple linear regression. Radiology , 227(3), 617–628. doi:10.1148/radiol.2273011499



Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.