Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar by Livesay John;

Author:Livesay, John; [John Livesay]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2020-03-02T16:00:00+00:00

Chapter 5

GETTING PEOPLE TO LEAN IN

When Interesting becomes intensified, now that’s Intriguing.

Let’s head back to the bar. You’re dressed to the nines and you’ve approached that attractive person. You’re past Invisible and you’re breaking through Insignificant.

You say, “If we were to go out, here’s what I’d like to do on our first date. I’ll have a car pick you up and we will meet at one of Los Angeles’ most sought-after restaurants. After that, we’ll head to Griffith Park where I’ve arranged for a private tour of the Observatory. Does that sound like something you’d be interested in? Are you intrigued a little more knowing what our date could look like?”

Attractive person replies, “Are you free this Saturday night?”

Not only did you become Interesting, you shifted swiftly to Intriguing.

Transition tips to take you from Interesting to Intriguing:

1)Be a passionate, purposeful storyteller. This isn’t just about sharing anecdotes that you love to tell, but also stories that will be meaningful to your buyer. Drama, suspense, and humor are key ingredients—and the plot should leave your listeners thinking, “That’s a person (or company) I could see myself working with.”

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