Be a Sales Superstar by Brian Tracy

Author:Brian Tracy
Language: eng
Format: epub
Publisher: Berrett-Koehler Publishers
Published: 2003-11-04T16:00:00+00:00

Look the Part

Your grooming is also important in determining the impression you make on your prospect, from the first meeting onward. The highest paid salespeople in almost every field tend to groom themselves in a conservative and understated way. Look at the pictures of the businesspeople in the “appointments” section of your local newspaper. They are always professional and businesslike, competent and believable in appearance. You should be as well.

The simplest rule about good dress and grooming is that nothing should distract the customer from your face, your person, and your conversation. The customer should get an impression of a professional salesperson without being conscious of a specific article of clothing or element of your grooming.

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