Bag the Elephant: How to Win and Keep Big Customers by Steve Kaplan

Author:Steve Kaplan
Language: eng
Format: mobi
Publisher: Workman Publishing Company
Published: 2008-03-03T14:00:00+00:00

My first champion at Procter & Gamble was Daryl, an assistant marketing brand manager who worked on the Pert brand. Daryl wanted to try one of our programs, but there was a problem—we weren’t an “authorized core vendor,” a term I had never even heard of. Daryl took it upon himself to make sure we understood everything we needed to do in order to become an authorized supplier. He went out on a limb for our small, unknown company, and I’ve never forgotten it to this day. As the years went by, we added many new champions, across many departments, to the fold.

Anatomy of a Great Champion

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