Affiliate Marketing For Dummies by Ted Sudol

Author:Ted Sudol
Language: eng
Format: epub
ISBN: 9781119628323
Publisher: Wiley
Published: 2019-11-27T00:00:00+00:00

Autoresponders

An autoresponder is a timed series of messages in response to a subscriber’s initial action. Say, for instance, that a subscriber comes to your site, provides his email address, and confirms that he wants to join your email list. Your welcome autoresponder can be set up to send out a series of seven emails timed at different intervals to develop your relationship and engagement with the subscriber.

Autoresponders are a one-to-many email; you have one autoresponder series that is sent out to everyone who subscribes to it. In an autoresponder, you’ve already loaded a series of messages that go out on a scheduled basis. A person subscribes to the autoresponder, and the series of messages goes out without any further manual intervention from you required.

An autoresponder can also be one of your first steps in personalization, so you can have another autoresponder on another page that has a different message. People who sign up at another autoresponder get a different series of emails based on their differing needs. For example, you can set up one series for new subscribers, who receive the emails from the welcome autoresponder. On another page you may be offering a free course with a series of lessons. Each of those lessons can be an email in your email course autoresponder.

When a subscriber feels that you’re talking to him, the relationship and engagement with your subscriber rises. Your intent is to develop a relationship with your subscriber as an affiliate marketer who is able to present them with affiliate products you are promoting. People purchase from those they trust, and your first goal should be to build that relationship and trust.

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