Advertising Account Planning by Carol J. Pardun & Beth E. Barnes & Sheri J. Broyles

Author:Carol J. Pardun & Beth E. Barnes & Sheri J. Broyles
Language: eng
Format: epub
ISBN: 9781538114087
Publisher: Rowman & Littlefield Publishers
Published: 2019-05-27T16:00:00+00:00

SOCIAL MEDIA SOURCES

Let’s get started! Even if you don’t think you’ve engaged in social media monitoring, you most likely already have. For example, have you ever conducted a Google search of yourself or of someone you wanted to know more about? That’s a kind of monitoring. Likewise, checking out friends’ Facebook pages and Twitter feeds are all a kind of social media monitoring. As an account planner, you’ll still be interested in Google, Facebook, and Twitter, but you’ll discover a lot of other tools as well that can help you strategically think about the brand you’re representing. But let’s start with the basics that you already know.

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