Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Author:Andy Sernovitz [Sernovitz, Andy]
Language: eng
Format: epub, mobi
Publisher: PressBox
Published: 2012-04-25T22:00:00+00:00

The wrapping is a perfect word of mouth topic. It makes people want to talk, and it’s easy to talk about. When most people get a gift from a catalog, they rarely remember the catalog, just the item and who sent it. RedEnvelope’s box creates instant word of mouth. When one of these boxes is opened at a party or a baby shower, a whole roomful of people are talking about it.

Every company, every product has at least one great topic. Your job is to find it and give people something to talk about.

Now, to be totally honest, sometimes finding a topic is pure luck. You’ll try a lot of things; you’ll put out some interesting ideas. No one will talk about what you ask them to, and everyone will start talking about something completely different.

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