Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want-No Matter What Business You're In by Dan S. Kennedy

Author:Dan S. Kennedy [Kennedy, Dan S.]
Language: eng
Format: mobi
ISBN: 9781613082409
Publisher: Entrepreneur Press
Published: 2012-08-05T14:00:00+00:00

If his very first vision of her was just her face through the keyhole, there was the very real possibility his first reaction might be disappointment. But if his first visual impression was the harmony of all her component parts, that first reaction was much more likely to be positive. It set the tone for the whole evening and was a very important part of our Sales Process.

Physical Choreography

Physical choreography is the use of physical surroundings or other visual cues such as dress, for example, to influence the way a person thinks, feels, and/or acts. Physical choreography can also be a physical act, the manner in which you or a staff member interact with or treat a customer. For example, having two waiters place a plate in front of each diner simultaneously is an act of physical choreography. A salesperson in a fur salon who helps a client try on a coat by holding it for her as well as helping her take it off and hanging it up, is engaging in an act of physical choreography. Displaying an iPod along with different earpieces, holders, speakers, and the like right next to it, is physical choreography. In fact, the entire physical design of an Apple store is intended to influence the way the customer thinks and feels about both the company and its products.

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